“Draw Something” Usage on a Downward Trend

Source: Business Insider, via The Atlantic

Just over a month ago, reports claimed that Draw Something was the most popular mobile game in the world. But in the world where new apps are introduced every week, it seems the latest Zynga acquisition is losing steam quickly.

Using a third-party chart maker, Business Insider checks in on the number of people actively using Draw Something and notices a worrisome downward trend. As of May 1, the average number of active users per day is at 10.2 million, lower than when when Zynga acquired the game. Meanwhile, monthly average users–those who play occasionally, but not all the time–remain steady, but it is declining slowly settling at 35.3 million users as of May Day.

Although the AppData client tracks users via Facebook logins, which Draw Something does not require, Business Insider claims it is a “pretty good directional measurement.”

“Like most one-hit wonders, fans got bored and moved on,” wrote Dashiell Bennett for The Atlantic, which reported the so-called “decline and fall” of the app.

It is interesting to note that Draw Something’s popularity peaked as soon as Zynga bought the game and the employees of the game’s former company OMGPOP for $200 million. While it is easy to compare the game’s popularity to Angry Birds, the latter’s upgradeable levels and expanding challenges keeps it on top of the apps charts for over a year, while Draw Something collapsed as soon as it peaked.

And if Zynga does not act quickly, it may be left holding the bag.